SAP Marketing Cloud LinkedIn integration

SAP Marketing Cloud LinkedIn integration

You can now transfer a target group to LinkedIn Campaign Manager to create a Matched Audience in LinkedIn for your LinkedIn marketing advertising campaigns. Use the Matched Audiences to reach members on the LinkedIn professional network and drive sales or customer engagement.

You use the campaign execution framework to schedule the transfer of a target group to LinkedIn Campaign Manager. You can set a recurrence for the campaign to determine how often the target group is sent to LinkedIn to refresh the Matched Audience before the end date of the campaign.

You choose the ad account for whom the audience is created and the name of the audience that you’re creating in LinkedIn.

Once the target group reaches LinkedIn, the target group members are matched with the members of LinkedIn and those contacts who are in both systems are included in the Matched Audience.
Only those members who have opted-in to marketing permissions are included in the Matched Audience.

Please note that to keep the Matched Audience in LinkedIn synchronized with the opt-in and opt-out permissions of the target group members, the campaign must remain open.
Any target group members who opt out after the transfer to LinkedIn are removed from the Matched Audience on a daily basis. The Matched Audience is no longer refreshed when the campaign in SAP Marketing Cloud has reached the end date.

LinkedIn Campaign Manager

All set? You can then create a campaign in LinkedIn to target those customers specifically on the LinkedIn platform.

Choose ‘Next’ to setup your LinkedIn Campaign which consists of the following steps

• Objective selection
• Audience
• Ad format
• Placement
• Budget & Schedule
• Conversion Tracking

Choose the Matched Audience based on the target group you selected in SAP Marketing Cloud, select the ad format, placement and budget you want to spend on your ad.
Forecasted results are shown at the right to better understand the impact and costs of your LinkedIn ad campaign.

Finally, set-up you ad and review & launch your LinkedIn ad campaign.

Please not that the LinkedIn Audience Transfer action in campaigns is only used to transfer contacts, not accounts.
Also, the campaign in SAP Marketing Cloud isn’t connected to any campaigns in LinkedIn, and therefore we don’t read back any performance data from those campaigns. The campaign performance can only be analyzed in the LinkedIn Campaign Manager overview where several performance charts are available.

SAP Marketing Cloud – Campaign scheduled times changed after the daylight saving time

Problem

Your campaigns are scheduled 1 hour later after the daylight saving time.

Reproducing the Issue

1. Create a Campaign before daylight saving.
2. Check the Campaign scheduled time after the daylight saving.
3. The Campaign is scheduled at a different time.

Cause

• Time Zone of Segmentation Profile used in the Campaign is set to a different Time Zone than the Time Zone considered with the daylight saving.
• If nothing is set for Time Zone, it will take the default Time Zone(UTC-0).
• Ex. Let’s say the Campaign is scheduled at 9AM EST, which is 2PM UTC. The Segmentation Profile is set to GMT time so in the database, the start time is 2PM UTC-0. After the daylight saving in EST time, the Campaign scheduled time at 9AM EST will change to 10AM because 10AM in EST will now equal to 2PM UTC-0.

Resolution

1. Access “Segmentation Configuration” App.

2. Go to Segmentation Profile and select the corresponding Profile.

3. Edit the Profile to set the correct “Time Zone”.

 

SAP Marketing Cloud – Multichannel Campaigns now available

Combine External Campaigns with Direct Campaigns

It is now possible to execute multiple marketing events/campaigns in one single marketing campaign. Eg. You can send email messages and push notifications in parallel to the same target group and alongside also send your (external) target group to another DMP (eg. Google or Facebook).

Business Benefits
▪ In a single campaign, model the elements that belong together without having to create separate campaigns per channel
▪ Intuitively take follow-up steps on other platforms by transferring contacts based on activities in SAP Marketing Cloud campaigns

Key Capabilities
▪ Support for true multichannel campaigns: Combine steps executed in the SAP Marketing Cloud solution, such as sending emails or mobile push notifications with steps executed on other platforms, such as displaying ads through Google Campaign Manager.
▪ Hand over audiences and create or assign external campaigns anywhere in the automation flow.

SAP Marketing Cloud – Error accessing Campaign App on a Mobile Device (tablet or smartphone)

You click the the Marketing tile / app via a mobile device and you receive the error: “app could not be opened either due to an incorrect SAP FIORI launchpad configuration or a missing role assignment”.Failed to resolve navigation target “#Initial-manageCampaignFlow”. This is most likely caused by an incorrect SAP Fiori launchpad content configuration or by a missing role assignment.

The reason this error message appears is that the Campaign App on the SAP Marketing Cloud is not supported on Mobile Devices. This App should only be used on desktop or laptop devices.

SAP Marketing Cloud – Email content not available in select list when choose “Show valid only” in campaign

Symptom

You maintain the communication category in email content and want to select it during campaign creation process. Then you find this email content is not available in the list when choose “Show valid only” option.

Environment

•  SAP Marketing Cloud Edition
•  SAP Marketing On-Premise from Release 1709 SP01

Reproducing the Issue

1.  Create an email content with communication category.
2.  Create a campaign and navigate to select email part.
3.  Click the help pop-up and choose “Show Valid Only” option.
4.  The expected email is not available in the list.

Cause

When the campaign is executed, a subscription check will run. If the campaign is not assigned to the same communication category as the email content, the email content will not be shown in the valid list.

Resolution

Please maintain the same communication category in the Campaign as defined in the email content settings.

See Also

For further details regarding Communication Categories and Limits, please check help document: Communication Categories and Limits.

Hybris Marketing Cloud: How to prevent contacts from getting the same email from the same Campaign

You want to send Campaign Emails only once to each contact. For example, there is an Welcoming Email Campaign that runs daily (recurring campaign). The requirement is that only the New contacts get the Welcome Email.

Solution

1. Create a Campaign first without a TG. Let’s say the Campaign number is 10.
2. Create a Segmentation Model and a Dynamic Target Group. Let’s say for example, you want to send welcome emails to all Contacts in Canada. So this Dynamic Target Group has all contacts from Canada.
3. Create a Live Target Group just beneath the Dynamic TG with an additional filter “Exclude Campaign 10”. (This is why the Campaign was created first without any Target Group). IMPORTANT: Note that you can only select Campaign ID in segmentation after the campaign is released, so you first have to execute step 4 and 5 and release the campaign. After that, you can select the Campaign ID.
4. Add the Dynamic TG in the Campaign.
5. Add the Live TG in the Filter Condition of the Campaign. This allows the email is sent only to the contacts in the Live TG, which excludes all contacts that already have received an Welcome Email from CPG 10. Therefore, all the contacts that already received the email will not receive the secondary email because they won’t be present in the Live Target Group.

Improve customer engagement with Facebook advertising in Hybris Marketing Cloud

As a marketer one of your objectives can be to improve your customer engagement with Facebook advertising. What if you could select your best customers and create a target audience that is based on these customers and also represent people who show similar behavior? And what if you could deliver only relevant messages to this target audience to improve brand awareness, reach, lead generation and conversion?

Paid advertising on Facebook is one of the most immediate ways to impact the reach of your content. Most advertisers understand the real value of Facebook Advertising as a way to generate traffic and real business value. More than 42% of marketers report that Facebook is critical or important to their business.

Some figures:

• Over two billion people use Facebook and over 700 million use Instagram every month.
• Over 1.3 billion people on average log onto Facebook daily and are considered daily active users
• 1 of every 5 minutes people spend on mobile is on Facebook or Instagram.

What are Facebook ads?

Facebook ads are paid messages from businesses that are written in their voice and help reach the people who matter most to them. Advertisers create campaigns that have specific goals, which we call advertising objectives, and they create ads within those campaigns to help them reach those objectives.

For example, a business may create a campaign because they want to get more people to visit their website or webshop. When they create ads within that specific campaign, they’ll choose images, text and an audience that they think will help them get that increase in visitors.

The following objectives are available within Facebook:

• Awareness: Objectives that generate interest in your product or service
• Consideration: Objectives that get people to start thinking about your business and look for more information about it.
• Conversions: Objectives that encourage people interested in your business to purchase or use your product or service.

How to target the right people?

To target the people who are right for your business, you can use the information that is available about your customer(s), such as interests and behaviours, to choose your audience on Facebook.

In Hybris Marketing Cloud it is possible to select your best customers as a target audience and upload them to a Custom Audience in Facebook. Custom Audiences in Facebook help you find your existing customers and contacts on Facebook. Connecting with the people on Facebook who you are already connected to, can help you improve relationships and drive sales.

Furthermore, after you have created a Custom Audience in Facebook, you can also create a Lookalike Audience based on that. Lookalike Audiences helps you find people on Facebook who are similar to your customers or contacts. It uses the insights you’ve gained from your Facebook marketing and increases your chances of reaching people who might be interested in your business.

How do you setup a Facebook Campaign in Hybris Marketing Cloud?

Let’s say that you are a wintersports company that wants to do a Facebook advertising wintersale campaign on last year’s snowboard collection. For this, you have to carry out the following steps in Hybris Marketing Cloud:

1. Plan your Facebook advertising campaign
2. Build your Facebook advertising campaign by selecting your target audience and creating the Facebook ads campaign
3. Execute your Facebook advertising campaign by uploading your target audience to Facebook and creating your ad in Facebook
4. Monitor and adjust your Facebook advertising campaign to maximize results

* Prerequisite: You already own a Facebook Business Manager account with Facebook and have setup the integration between Hybris Marketing Cloud and Facebook for authentication purposes.

1. Plan your Facebook advertising campaign

Use the Hybris Marketing Cloud Marketing Calendar to plan your campaign at the right time by choosing a timeframe and filter to view which campaigns are currently active and which are planned in the future.

2. Build your Facebook advertising campaign

Select your target audience for the Facebook advertising campaign by selecting your best customers in Hybris Marketing Cloud via the Profile Dashboard.

In the Profile Dashboard you can analyze contact data to determine the interests of certain groups of contacts, the sentiments related to these interests, and the channels in which the contacts are active. You can also directly create Target Groups or Segmentation Models from within the Profile Dashboard.

Select your target audience by choosing a specific Timeframe (Q3-Q4 2017), Country (Germany), Interest (‘Snowboarding’ for our wintersale) and preferred communication channel (Social).

Now you have selected your target audience, you can create a target group. Choose the ‘Create Target Group icon on the right top of the screen to create the target group for your Facebook advertising campaign (for example ‘WINTERSALE_FB_TG’).

Choose ‘Save and Open’ to go to your created Target Group and ‘Release’ it.

Now, you want to create the Facebook Campaign in Hybris Marketing Cloud to send your selected target audience (Target Group) to Facebook as a Custom Audience. Go to the ‘Campaigns’ app, select ‘Create’ and choose ‘Facebook Campaign’ as campaign type.

Define a name and description (Wintersale Facebook Campaign) for your Facebook advertising campaign and select Facebook ads as Category. Also, select the previously created Target group ‘WINTERSALE_FB_TG’ and choose ‘Create’.

The flow-based campaign designer is opened and here it is possible to maintain general details for the Facebook advertising campaign, such as Schedule time (Immediate) and Frequency (Recurring), Media type (Social), Priority (High), Interests and Tags.

After the general settings we choose the Facebook campaign action block in the flow-based campaign designer to choose the Facebook advertiser account we want to use and our Objective for this campaign (Reach).

Choose ‘Authenticate’ to authenticate yourself with Facebook.

After a few seconds, authentication with Facebook Ads is carried out successfully.

Choose ‘Done’ to close the flow-based campaign designer.

3. Execute your Facebook advertising campaign

Choose ‘Start’ to execute the campaign and send your target audience to Facebook to create a Custom Audience for your Facebook Ads campaign.

How does this work?

Facebook users are identified by email addresses or phone numbers. Before the transfer to Facebook, data is hashed (one-way encrypted) so that personal data can not be traced. This is also in the context of the new GDPR privacy law which will be effective as from May 2018. In Facebook the hashed values are matched to known email addresses and telephone numbers and corresponding Facebook users are added to the Custom Audience.

Go to Facebook by clicking on the ‘Custom Audience on Facebook’ or ‘Campaign on Facebook’ tile in the campaign and login with your business manager account. Check if your just uploaded target audience is created as Custom Audience ‘WINTERSALE_FB_TG’ in Facebook Ads.

Within this section it is also possible to create Lookalike Audience(s) in Facebook, based on the Custom Audience.Now, we want to create our Facebook ad. Therefore go to the Ads Manager via the Facebook menu and choose ‘Use existing campaign’ to select the just created ‘Wintersale Facebook campaign’.

Within the Ad configuration, section Ad set, you choose the created Custom Audience ‘WINTERSALE_FB_TG’. If created, it is also possible to select the Lookalike Audience(s) and you can select the Location(s) to show your Facebook Ad.

Final step of Ad creation is creating the Ad which will be shown in Facebook.
It is possible to add only text or also use photo or video content. After your satisfied on how the Ad looks in the preview, you choose ‘Confirm’ to start the Facebook Advertising Campaign in Facebook.

Monitor and adjust your Facebook Advertising Campaign

While your Facebook Ad campaign is running or after it has finished, it is possible to check the success within the campaign. Therefore go to the ‘Success’ tab in the specific Facebook Advertising campaign to check the KPI’s such as: Reach, Impressions, Likes and Costs and use this information to improve the results of your campaigns.
It is also possible to view the pre-delivered Facebook campaign operational report ‘Campaign Success for Facebook’ in SAP Analytics Cloud to analyze multiple campaigns at once. This report is available via button ‘Analyze’ in Campaign app.

Enjoy creating your own Facebook Advertising campaigns in Hybris Marketing Cloud and stay tuned for more on building and executing highly effective marketing campaigns in Hybris Marketing Cloud.

SAP Hybris Marketing – Execute Facebook campaigns

As from release 0611 it is also possible to execute Facebook campaigns, in SAP hybris Marketing, with ad spend visible as a key figure in the charts of the detailed spend planning application

With this feature, when you are executing Facebook campaigns, ad spend is now visible as a key figure in the charts of Detailed Spend Planning.

 

 

 

 

 

 

 

 

Further enhancements include:

New Campaign User Interface (UI)

You are now provided with a new campaign UI to create and access your campaigns. To open it choose ‘Campaigns’ under ‘Campaign Management’.
From here, you create a new campaign using the plus sign (+) on the right and then choose the required campaign in the popup:

• Blank Campaign opens the previous UI. From here, you have access to all campaign categories.

• Email Campaign opens the new campaign UI for an email campaign that enables you to design your campaign by dragging and dropping the required triggers and actions to the corresponding places.

• Facebook Campaign opens the exisisting Facebook Campaign UI (see above).

• Paid Search opens the existing Paid Search campaign UI.

• Transfer Leads opens the existing Transfer Leads campaign UI.

• Trigger-Based opens the new campaign UI for a trigger-based campaign.

Managing Email Templates, Emails and Text Messages

The following new functions are available:

• You can now create content for messages (emails, confirmation emails or text messages) in different languages. This enables a marketer to send messages in different languages in a single campaign. If no matching content is available, content in the default language is used.

• You can now insert product recommendations in emails.