SAP Marketing Cloud Integration Flows 1911 release

Following my previous post on SAP Marketing Cloud Integration Flows for previous release, please find below the up-to-date integration flows of 1911 release with SAP Cloud for Customer:

Integration	Description
Confirm Business Activity Replication to SAP Marketing	Business Activity Replication from SAP Marketing
Confirm Lead Replication to SAP Marketing	Lead Replication from SAP Marketing
Replicate Business Activity from SAP Marketing	Business Activity Replication from SAP Marketing
Replicate Business Activity to SAP Marketing	Business Activity Replication to SAP Marketing
Replicate Business Attribute Assignment to SAP Marketing	Business Attribute and Assignment Replication with SAP Marketing
Replicate Business Attribute Set to SAP Marketing	Business Attribute and Assignment Replication with SAP Marketing
Replicate Business Partner Relationship to SAP Marketing	Business Partner Replication to SAP Marketing
Replicate Business Partner to SAP Marketing	Business Partner Replication to SAP Marketing
Replicate Campaign from SAP Marketing	Campaign Replication from SAP Marketing
Replicate Lead with Business Partner Address Information from SAP Marketing	Lead Replication from SAP Marketing
Replicate Marketing Lead to SAP Marketing	Lead Replication to SAP Marketing
Replicate Marketing Permission to SAP Marketing	Marketing Permission Replication to SAP Marketing
Replicate Opportunity to SAP Marketing	Opportunity Replication to SAP Marketing
Replicate Service Ticket to SAP Marketing	Service Ticket Replication to SAP Marketing
Request Campaign Interactions from SAP Marketing	Request Campaign Interactions from SAP Marketing
Request Marketing Permissions and Subscriptions from SAP Marketing	Request Marketing Permissions and Subscriptions from SAP Marketing
Value Mapping for SAP Cloud for Customer and SAP Marketing Integration	Value Mapping for SAP Cloud for Customer and SAP Marketing Integration
Deprecated – Replicate Lead with Business Partner Address Information from SAP Marketing	Lead Replication from SAP Marketing

For more info, please check api.sap.com.

Everything you need to know about SAP’s new CRM product: C/4HANA

SAP SE (NYSE:SAP) today fulfilled its ambition to disrupt the marketplace for customer relationship management (CRM) with the formal introduction of a new suite of applications, SAP C/4HANA, to help businesses serve and retain customers. SAP also announced the SAP HANA Data Management Suite, the industry’s first comprehensive data management solution that enables companies to turn data sprawl into business value.

The announcement was made by SAP CEO Bill McDermott at the company’s annual SAPPHIRE NOW conference.

SAP C/4HANA is an integrated offering designed to modernize the sales-only focus of legacy CRM solutions. Following the completed acquisitions of market leaders Hybris, Gigya and CallidusCloud, SAP now ties together solutions to support all front-office functions, such as consumer data protection, marketing, commerce, sales and customer service.

“SAP was the last to accept the status quo of CRM and is now the first to change it,” McDermott said. “The legacy CRM systems are all about sales; SAP C/4HANA is all about the consumer. We recognize that every part of a business needs to be focused on a single view of the consumer. When you connect all SAP applications together in an intelligent cloud suite, the demand chain directly fuels the behaviors of the supply chain.”

Building on the company’s reputation as an end-to-end business solutions provider, the new SAP C/4HANA suite will offer full integration with SAP’s business applications portfolio, led by its market-leading ERP suite, SAP S/4HANA. The combination of assets features new machine learning capabilities from SAP Leonardo, a set of intelligent technologies the company introduced last year, as well as the new SAP HANA Data Management Suite, which enables companies to gain visibility and control of their highly distributed data. The company’s overall strategy, focused on helping businesses run as intelligent enterprises, highlights the demand for a balanced approach to automation in the workplace.

Expanding its customer service solutions offerings, SAP also announced it has acquired Switzerland-based Coresystems FSM AG to improve field-service customer experience, especially in the manufacturing, energy, high-tech and telecommunications industries. Coresystems’ platform service provides real-time scheduling for customer-service requests and uses artificial intelligence-powered crowd-service technology. This  broadens the service technician pool to include company employees, freelancers and industry partners to assign the best-qualified technician to each call by taking into account expertise, location and availability of the individual service expert.

These announcements come on the heels of Europe’s new General Data Protection Regulation (GDPR), which took effect on May 25. The massive regulatory change has caused businesses to take a critical look at their legacy CRM investments.

Managing Data to Reach Customers

All systems rely on data, yet the challenge facing companies today is distributed data — data that is not just in transactional systems but scattered across products, machines and people. It is about data that must be ingested, prepared and made enterprise relevant. SAP HANA Data Management Suite enables enterprises to turn massive amounts of data — both structured and unstructured — into valuable, usable knowledge, no matter where it resides. SAP HANA Data Management Suite allows customers to maximize the potential of their data safely, simply and efficiently.

More About SAP C/4HANA

The SAP C/4HANA portfolio includes SAP Marketing Cloud, SAP Commerce Cloud, SAP Service Cloud, SAP Customer Data Cloud (including the acquired Gigya solutions) and SAP Sales Cloud (including the acquired CallidusCloud solutions). Additionally, SAP Sales Cloud unites the SAP Hybris Revenue Cloud solution and SAP Hybris Cloud for Customer (comprised of SAP Hybris Sales Cloud and SAP Hybris Service Cloud solutions).

These cloud solutions — formerly on the market under the SAP Hybris brand name — as well as SAP’s commerce and customer engagement organization are now consolidated under the SAP Customer Experience business unit to support a consistent brand experience.

SAP CRM: Use CRM mailingforms / mailform to send confirmation mail

SAP CRM: Use CRM mailingforms / mailform to send confirmation mail

1. Define CRM mailingform(s)
2. Define attribute context for adding dynamic fields
3. Define action profile on header or item level (depends on business requirement / process design *
4. Define Badi implementation for composing and sending of mail form **-
   –
   * Usage of parameters in action definition which are used in execution of method:
   • PARTNER_FUNCTION / ABAP dictionary: CRMT_PARTNER_FCT,
   • PARTNER_REF_KIND / ABAP dictionary: COMT_OBJECT_KIND
   • MAIL_ID / ABAP dictionary: CRMT_PML_ID
   • REPLY_TO / ABAP dictionary: CRMT_IM_E_ID
   • FROM / ABAP dictionary: CRMT_IM_E_ID
   • SENSITIVITY / ABAP dictionary: SO_OBJ_SNS
   • SEND_IMMEDIATELY / ABAP dictionary: XFELD (selection box)

**  IF_EX_EXEC_METHODCALL_PPF~EXECUTE

METHOD if_ex_exec_methodcall_ppf~execute.

“Set return status to error as a default.
rp_status = sppf_status_error.

IF me->initialize(
io_appl_object = io_appl_object
io_partner = io_partner
ip_application_log = ip_application_log
ip_preview = ip_preview
ii_container = ii_container ) EQ abap_false.
RETURN.
ENDIF.

IF me->chk_parameters( ) EQ abap_false. RETURN. ENDIF.
IF me->chk_variables( ) EQ abap_false. RETURN. ENDIF.
IF me->mail_form_read( ) EQ abap_false. RETURN. ENDIF.
IF me->mail_form_comp( ) EQ abap_false. RETURN. ENDIF.
IF me->mail_form_send( ) EQ abap_false. RETURN. ENDIF.

“Set return status – Successfully processed.
rp_status = sppf_status_processed.

ENDMETHOD.

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Remco Jansen is working as a SAP CRM professional for various clients in the Netherlands.