Marketing Cloud Content studio – Missing language in the drop-down list when creating an email

Symptom

Only certain languages are available in the language drop down list when creating a new email or a new email template in the Content Studio App.

Environment

SAP Hybris Marketing Cloud – SAP Marketing Cloud

Reproducing the Issue

1. Open Content Studio App
2. Click Create button
3. Create new e-mail
4. Check the list of languages under Language dropdown
5. Look for and try to choose the desired language
6. The language that you are looking for is not there.

Cause

The reason for this is that the texts that describe personalization attributes, which are ID fields (such as Title ID) are only translated in the system if you can also log on to the system in the same language.

Resolution

The system is working as designed because during the creation of a new email or mail template, you can only use those languages, which are available as logon languages.

SAP Marketing Cloud Segmentation – Usage of different ID Attributes

In SAP Marketing Segmentation you want to create a segment using the ‘ID’ attribute as a filter. The count of the segment is lower than expected or the IDs in the segment preview are not following the ID Origin selected.

Reproducing the Issue

1. Log on to Fiori Launchpad in SAP Marketing
2. Open the Segmentation Models App and create a new Segmentation Model
3. Use the following ID attributes as filter for creating a new segment
4. Observe different counts for similar filter values for both ID attributes

Cause

The provided Segmentation Content contains different attributes for IDs, having different business meaning.

Resolution

Make sure to use the correct ‘ID’ attribute in the underlying Segmentation Object. To find the correct attribute access the Segmentation Configuration app and navigate to the underlying Segmentation Object and the correct Data Source Alias. The example shows the Segmentation Object ‘Contacts – SAP_CONTACT_ENGAGEMENT_SIN’ from the SAP Hybris Marketing Cloud Edition.

The Segmentation Object SAP_CONTACT_ENGAGEMENT_SIN, Data Source Alias SAP_CE_CONTACT_IA_ERP_CUSTOMER provides the following attributes, both with the label ‘ID’:

• IC_ID: attribute IC_ID refers to the ID of an interaction contact – filtering on a certain IC_ID (together with the IC Origin) brings back any contact that is part of the Segmentation Profile. This attribute should be displayed in the ‘Contacts’ Group.
• ID: attribute ID refers to the Contact ID within an interaction – filtering on a certain ID brings back all contacts that have interactions created with a certain ID. This attribute should be displayed in the ‘Interactions’ Group:

Various different Segmentation Objects in the SAP Marketing Cloud Edition and On-Premise Versions will provide similar ID attributes, the approach to display the correct ID attribute within the correct group is the same independent from the Segmentation Object used.

The Segmentation Configuration app is available in the Cloud Edition and On-Premise Releases starting from 1709.

Everything you need to know about SAP’s new CRM product: C/4HANA

SAP SE (NYSE:SAP) today fulfilled its ambition to disrupt the marketplace for customer relationship management (CRM) with the formal introduction of a new suite of applications, SAP C/4HANA, to help businesses serve and retain customers. SAP also announced the SAP HANA Data Management Suite, the industry’s first comprehensive data management solution that enables companies to turn data sprawl into business value.

The announcement was made by SAP CEO Bill McDermott at the company’s annual SAPPHIRE NOW conference.

SAP C/4HANA is an integrated offering designed to modernize the sales-only focus of legacy CRM solutions. Following the completed acquisitions of market leaders Hybris, Gigya and CallidusCloud, SAP now ties together solutions to support all front-office functions, such as consumer data protection, marketing, commerce, sales and customer service.

“SAP was the last to accept the status quo of CRM and is now the first to change it,” McDermott said. “The legacy CRM systems are all about sales; SAP C/4HANA is all about the consumer. We recognize that every part of a business needs to be focused on a single view of the consumer. When you connect all SAP applications together in an intelligent cloud suite, the demand chain directly fuels the behaviors of the supply chain.”

Building on the company’s reputation as an end-to-end business solutions provider, the new SAP C/4HANA suite will offer full integration with SAP’s business applications portfolio, led by its market-leading ERP suite, SAP S/4HANA. The combination of assets features new machine learning capabilities from SAP Leonardo, a set of intelligent technologies the company introduced last year, as well as the new SAP HANA Data Management Suite, which enables companies to gain visibility and control of their highly distributed data. The company’s overall strategy, focused on helping businesses run as intelligent enterprises, highlights the demand for a balanced approach to automation in the workplace.

Expanding its customer service solutions offerings, SAP also announced it has acquired Switzerland-based Coresystems FSM AG to improve field-service customer experience, especially in the manufacturing, energy, high-tech and telecommunications industries. Coresystems’ platform service provides real-time scheduling for customer-service requests and uses artificial intelligence-powered crowd-service technology. This  broadens the service technician pool to include company employees, freelancers and industry partners to assign the best-qualified technician to each call by taking into account expertise, location and availability of the individual service expert.

These announcements come on the heels of Europe’s new General Data Protection Regulation (GDPR), which took effect on May 25. The massive regulatory change has caused businesses to take a critical look at their legacy CRM investments.

Managing Data to Reach Customers

All systems rely on data, yet the challenge facing companies today is distributed data — data that is not just in transactional systems but scattered across products, machines and people. It is about data that must be ingested, prepared and made enterprise relevant. SAP HANA Data Management Suite enables enterprises to turn massive amounts of data — both structured and unstructured — into valuable, usable knowledge, no matter where it resides. SAP HANA Data Management Suite allows customers to maximize the potential of their data safely, simply and efficiently.

More About SAP C/4HANA

The SAP C/4HANA portfolio includes SAP Marketing Cloud, SAP Commerce Cloud, SAP Service Cloud, SAP Customer Data Cloud (including the acquired Gigya solutions) and SAP Sales Cloud (including the acquired CallidusCloud solutions). Additionally, SAP Sales Cloud unites the SAP Hybris Revenue Cloud solution and SAP Hybris Cloud for Customer (comprised of SAP Hybris Sales Cloud and SAP Hybris Service Cloud solutions).

These cloud solutions — formerly on the market under the SAP Hybris brand name — as well as SAP’s commerce and customer engagement organization are now consolidated under the SAP Customer Experience business unit to support a consistent brand experience.

Hybris Marketing Content Studio: Not able to create Email Templates, Emails, Confirmations and Text Messages

The Hybris Marketing Content Studio does allow to create Landing Pages only but no Emails, Confirmations, Email Templates and Text Messages.

Reproducing the Issue

1. Log on to Fiori Launchpad in Hybris Marketing or S/4 Hana Marketing Cloud environment.
2. Open the Content Studio App.
3. There is Landing Pages Content available but no Emails, Confirmations, Email Templates, nor Text Messages.
4. Creating new Content does allow to created Langing Pages only. There is no option to create Emails, Confirmations, Email Templates, nor Text Messages.
   

Cause

There is some Campaign Communications related Configuration missing. Emails and Text Messages require a Sender Profile to be sent out – if there is no Sender Profile available in the System the option to create Email Content and Text Messages is not available.

Resolution

SAP Hybris Marketing On-Premise Installation:

1. Maintain connection to the Email or Text Message Provider in the Provider Configuration using the following Customizing path:

   SAP Hybris Marketing > Campaigns > Campaign > Define Provider Configuration

2. Create a Sender Profile for the Provider Configuration using the following Customizing path:

   SAP Hybris Marketing > Campaigns > Campaign > Define Sender Profile

For testing the configuration there is the check report CUAN_MKT_EXEC_CHECK_CONFIG available. Further information about the test report and how to handle the check result is available with the following SAP note: 2375193 – Errorhandling of campaign execution issues

S/4HANA Marketing Cloud:

1. Create Communication Arrangement for the predefined Campaign Execution Scenario for the relevant for the predefined Email or Text Message Provider. This is done in the Communication Arrangements App available in the Communication Management.

   
   The following Communication Scenarios are available in the standard Content:

   SAP_COM_0016  Marketing – Campaign Execution Amazon SES Integration (together with SAP_COM_0039  Marketing – Campaign Execution Amazon E-Mail Bounce Integration)
   SAP_COM_0040  Marketing – Campaign Execution SAP Mobile Services Email Integration
   SAP_COM_0041  Marketing – Campaign Execution SAP Mobile Services SMS Integration

2. Maintain the Access Key in the Provider Credentials for the Email and Text Message Service Provider and Maintain the Sender Profiles using the Provider Credentials App and the Sender Profiles App available in the Segmentation and Campaign Configuration.

   

How to create response e-mail templates in Hybris Marketing / S/4HANA Marketing Cloud

SAP S/4HANA Marketing Cloud allows you to design and send highly personalized, dynamic and device independent e-mails.
You can:

• Manage responsive e-mail templates to enforce layout and corporate identity.
• Design, test and upload HTML templates from external editors
• Restrict layout editing by E-Mail authors
• E-Mail Editor with text formatting, tables pictures, links etc.
• Simplified and flexible search and linking of pictures in Digital Asset Management (DAM), Web Content Management (WCMS) or Product Catalog Management (PCM) like Hybris Commerce or OpenText (only in private cloud or onpremise)
• Tracking of events like open mail, click link etc. directly in S/4HANA Marketing Cloud

The responsiveness of a mail template is controlled by an inline CSS which provides styles which determine how text, pictures and tables behave on the various mail clients and form factors.

Here you can download the source code of responsive HTML mail templates. You can use it as a starting point for building your own mail templates or just to test the responsive mailing capabilities of SAP Hybris Marketing and S/4HANA Marketing Public/Private Cloud.

• Fashion and retail template
• Sports and enteratinment template

The future of CRM: SAP Hybris Cloud for Customer (C4C)

The demand for CRM solutions is large. The worldwide market for 2015 estimate the Gartner analysts to 26.3 billion dollars – by far the largest segment of the software market. Many companies have some catching up and increasingly asking service providers and manufacturers. With the trend away from on-premise licenses to cloud services should especially Salesforce and Microsoft Dynamics benefit – one might think: SAP has however used the grace of late birth and sail the competition with SAP Hybris Cloud for Customer (C4C).

In autumn 2015, SAP announced a revolutionary solution with C4C which goes far beyond the classic CRM addition, thanks to digital networking through social media analysis, customer service and support. Industry experts and IT managers were skeptical that promises were dismissed as pure marketing measures. But SAP is keeping its word and continuously published four times a year a version with extended functionality, the standardized supports new processes.

Meanwhile SAP C4C mastered the high customer demands and has grown into one of the most advanced cloud-based CRM systems on the market. As the cloud dominates about half of the CRM market and software-as-a-Service (SaaS) in 2015 recorded an increase of 27 percent, the solution captures the spirit of the time. Since it is hardly surprising that SAP ERP can be SAP 6.0 with sophisticated on-premise processes run for CRM and the successor S / 4hana it has hardly innovative and efficient functionality.

Instead, SAP focused on the cloud and should convince even the last skeptics so. For the CRM in the cloud is to SAP C4C safely. SAP operates the application as a public or private cloud in their own data center and transmits the data encrypted. Concerns about IT security and the loss of business-critical data thus belong to the past.

The competitors in the CRM market have long jumped on the train: Salesforce CRM is built exclusively on the cloud and Microsoft Dynamics CRM are the first two releases of new versions only in the cloud. Since it does not matter that the on-premise deployment of the software is optional. In short: On the cloud passes no way in CRM.

Predictive Analytics Most Used To Gain Customer Insight

Using analytics to better understand customer satisfaction, profitability, retention and churn while increasing cross-sell and up-sell are the most dominant uses of cloud-based analytics today, following the results of a recent study.

Key takeaways of the study results include the following:

• Customer Analytics (72%), followed by supply chain, business optimization, marketing optimization (57%), risk and fraud (52%), and marketing (58%) are the areas in which respondents reported the strongest interest.
• When the customer analytics responses were analyzed in greater depth they showed most interest in customer satisfaction (50%) followed by customer profitability (34%), customer retention/churn (32%), customer management(30%), and cross-sell/up-sell (26%).
• Adoption was increasingly widespread and growing, with over 90% of respondents reporting that they expected to deploy one or more type of predictive analytics in the cloud solution.

• Industries with the most impact from predictive analytics include retail (13% more than average), Financial Services (12%) and hardware/software (4%). Lagging industries include health care delivery (-9%), insurance -11%) and (surprisingly) telecommunications (-33%).  The following graphic illustrates the relative impact of cloud-based predictive analytics applications by industry.

Adoption of Cloud-based Predictive Analytics by Industry

 

• The most widespread analytics scenarios include prepackaged solutions (52%), cloud-based analytics modeling (47%) and cloud-based analytic embedding of applications (46%).  Comparing the 2011 and 2013 surveys showed significant gains in all three categories, with the greatest being in the area of cloud-based analytic modeling.  This category increased from 51% in 2011 to 75% in 2013, making it the most likely analytics application respondents are going to implement this year.

Comparison of Analytics Applications Most Likely To Deploy, 2011 versus 2013

• 63% of respondents report that when predictive analytics are tightly integrated into operations using Decision Management, enterprises have the intelligence they need to transform their businesses.

Impact of Predictive Analytics Integration Across The Enterprise

 

• Data security and privacy (61%) followed by regulatory compliance (50%) are the two most significant concerns respondent companies have regarding predictive analytics adoption in their companies.  Compliance has increased as a concern significantly since 2011, probably as more financial services firms are adopting cloud computing for mainstream business strategies.

Concerns of Enterprises Who Are Using Cloud-based Predictive Analytics Today

 

• Internal cloud deployments (41%) are the most common approach to implementing central cloud platforms, followed by managed vendor clouds (23% and hybrid clouds (23%). Private and managed clouds continue to grow as preferred platforms for cloud-based analytics, as respondents seek greater security and stability of their applications.  The continued adoption of private and managed clouds are a direct result of respondents’ concerns regarding data security, stability, reliability and redundancy.

Approach To Cloud Deployment

• The study concludes that structured data is the most prevalent type of data, followed by third party data and unstructured data.
• While there was no widespread impact on results from Big Data, predictive analytics cloud deployments that have a Big Data component are more likely to contribute to a transformative impact on their organizations’ performance.  Similarly those with more experience deploying predictive analytics in the cloud were more likely to use Big Data.
• In those predictive analytics cloud deployments already operating or having an impact, social media data from the cloud, voice or other audio data, and image or video data were all much more broadly used as the following graphic illustrates.

Which Data Types Deliver The Most Positive Impact In A Big Data Context