Gartner: Top CRM Software Vendors 2016

Customer Relationship Management (CRM) software buyers often consider CRM market leaders to have staying power and be relatively safer bets. CRM software publishers use market share figures to jockey for competitive position, convey strength and infer buyer confidence. However, most CRM software leadership claims are based on undocumented disclosures and a variety of different measures such as install base, growth or other ways to slice the market.

This CRM software market share analysis looks at three sources in order to compare data points, remove bias and rank the top CRM software solutions.

Gartner

According to Gartner, the CRM software market reached $26.3B in 2015, up from $23.2B in 2014, representing a 12.3% annual growth. The analyst firm forecast the CRM market reaching $36.5 billion by 2017.

Source: Gartner

Each year Gartner releases CRM market revenues and market share standing among top vendors. For this analysis I’ve consolidated the annual data over the prior 8 years in order to show trending and filtered the data among the big 4 vendors and ‘everybody else’ in order to show market share leadership.