SAP Marketing Cloud – Multichannel Campaigns now available

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Combine External Campaigns with Direct Campaigns

It is now possible to execute multiple marketing events/campaigns in one single marketing campaign. Eg. You can send email messages and push notifications in parallel to the same target group and alongside also send your (external) target group to another DMP (eg. Google or Facebook).

Business Benefits
▪ In a single campaign, model the elements that belong together without having to create separate campaigns per channel
▪ Intuitively take follow-up steps on other platforms by transferring contacts based on activities in SAP Marketing Cloud campaigns

Key Capabilities
▪ Support for true multichannel campaigns: Combine steps executed in the SAP Marketing Cloud solution, such as sending emails or mobile push notifications with steps executed on other platforms, such as displaying ads through Google Campaign Manager.
▪ Hand over audiences and create or assign external campaigns anywhere in the automation flow.

SAP Marketing Cloud – Email content not available in select list when choose “Show valid only” in campaign

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Symptom

You maintain the communication category in email content and want to select it during campaign creation process. Then you find this email content is not available in the list when choose “Show valid only” option.

Environment

  •  SAP Marketing Cloud Edition
  •  SAP Marketing On-Premise from Release 1709 SP01

Reproducing the Issue

  1.  Create an email content with communication category.
  2.  Create a campaign and navigate to select email part.
  3.  Click the help pop-up and choose “Show Valid Only” option.
  4.  The expected email is not available in the list.

Cause

When the campaign is executed, a subscription check will run. If the campaign is not assigned to the same communication category as the email content, the email content will not be shown in the valid list.

Resolution

Please maintain the same communication category in the Campaign as defined in the email content settings.

See Also

For further details regarding Communication Categories and Limits, please check help document: Communication Categories and Limits.