Combine External Campaigns with Direct Campaigns
It is now possible to execute multiple marketing events/campaigns in one single marketing campaign. Eg. You can send email messages and push notifications in parallel to the same target group and alongside also send your (external) target group to another DMP (eg. Google or Facebook).
Business Benefits
▪ In a single campaign, model the elements that belong together without having to create separate campaigns per channel
▪ Intuitively take follow-up steps on other platforms by transferring contacts based on activities in SAP Marketing Cloud campaigns
Key Capabilities
▪ Support for true multichannel campaigns: Combine steps executed in the SAP Marketing Cloud solution, such as sending emails or mobile push notifications with steps executed on other platforms, such as displaying ads through Google Campaign Manager.
▪ Hand over audiences and create or assign external campaigns anywhere in the automation flow.
remcojansen | SAP CRM & SAP Marketing Cloud blog 