SAP Marketing Cloud – Segmentation Attribute not visible in Segmentation Model

Symptom

A certain segmentation attribute is not available in the segmentation model, although the attribute is flagged as ‘visible as attribute’ and assigned to an attribute group.

Reproducing the Issue

  1. In the segmentation configuration app, flag an attribute as ‘visible’ and assign the same to an attribute group available in the segmentation object
    seg config - seg object.jpg
  2. Create a segmentation model for the segmentation profile using the underlying segmentation object
  3. Observe that the attributes is not available in the segmentation model
    segmentation - not available.jpg

Cause

The attribute visibility might be overruled on segmentation profile level.

Resolution

Having the segmentation attribute flagged as ‘visible as attribute’ on segmentation object level is a prerequisite for having the attribute available at all. The attribute however must be flagged as ‘visible’ on segmentation profile level as well using the ‘attribute visibility’.

seg config - seg profile - not visible.jpg

Make sure to have the attribute set to visible in the segmentation profile as well.

seg config - seg profile - visible.jpg

Then only the attribute is available in segmentation.

segmentation - available.jpg

See Also

Please also refer to the online help:

Another cause for a similar issue is documented in the following KBA: